Bidding and Budget for Real Estate Leads

Derive the budget from commission math rather than picking a number: commission per closed deal, enquiries per viewing and viewings per deal give you a maximum cost per lead that decides every campaign. Smart Bidding needs roughly 30 conversions in 30 days, so concentrate a small budget in one or two campaigns instead of fragmenting it. Progress from Manual CPC to Maximize Conversions to Target CPA, starting the target at your actual cost per lead and stepping down 10 to 15 percent at a time. Offline conversion import using gclid capture is the highest impact change most Gulf real estate accounts have never made, because it lets you bid on qualified leads instead of raw form fills. Plan for Ramadan, summer and the strong September to November season.